About Me

Frank Amorese

Founder, Ammo Media

I’m Frank Amorese, a 20+ year marketing, media, and partnerships leader.

I’ve built my career across some of the world’s most influential brands and categories from Axe, Dove, and Degree to Levi’s, as well as major players in financial services, digital platforms, and telecom. I’ve worked at agencies from BBH to Mindshare and later led Consumer Experience and Connections at Heineken USA, overseeing paid media, partnerships, branded content, and consumer experience for all brands including Heineken and Dos Equis. During this time, I also served on Disney and Netflix’s client leadership boards, advising on platform strategy, product evolution, and co-created opportunities.

I’ve directed more than $200 million annually across sports, entertainment, and cultural moments that reach millions — from ESPN College Football and Marvel to F1, UEFA, and Coachella. That scale taught me how to balance ambition with clarity: ideas must move culture and move the business.

It also showed me that teams only succeed when they’re aligned. Building systems, roles, and decision-making frameworks is now core to how I operate, because nothing is more frustrating than a great idea that dies inside the organization.

Over two decades, I’ve built a trusted network of creators, agencies, platforms, talent, and brand leaders. Connecting the right people to the right ideas is still the work I love most. Your challenges deserve an expert who genuinely loves solving them.

The image shows the logo of Formula 1, consisting of stylized red and black lines forming an abstract letter 'F' and '1' with a TM symbol at the bottom right.
Logo for Coachella Valley Music and Arts Festival with large stylized text 'COACHELLA' and smaller text underneath 'COACHELLA VALLEY MUSIC AND ARTS FESTIVAL'.
Marvel Studios logo in red, black, and white.
UEFA Champions League logo featuring a stylized black soccer ball with stars, and the text "UEFA Champions League" underneath.
Netflix logo in red and white
The text 'MINDSHARE' in purple font on a white background.
The logo of the brand "AXE" outlined in large, black capital letters.
Dove Men+Care logo with text and a dove silhouette
Black and white logo of Trojan brand condoms featuring a warrior's helmet and profile of a face.
Levi's logo with white text on a red background.
Dos Equis Beer logo
Heineken logo with a red star above the brand name in green text and 'EST. 1873' on either side.
ESPN logo in red letters on a white background.
US Open logo with yellow stylized tennis ball and blue text
Silhouette of a sheep with the letters B B H below and a dotted line above.