Everybody you pay
wants to stay.
That’s the problem.
NO ANGLE.
I’m Frank Amorese.
The marketing experience you need.
No ulterior motive.
Your agency needs the renewal. Your team needs the promotion. Your partners need the next deal. Your AI needs you to like it. So the truth gets shaded. I come in, get you set up, say the thing everyone else is dancing around, gently (usually with a joke), and then I leave. You run it.
I help marketing leaders turn plans into action
and build teams that can carry the work forward without me.
Integrated Agency Team Leadership+
Communications Planning+
Marketing Investment & ROI Planning+
Media Strategy & Upfront Negotiation+
Partnership Strategy & Brand Fit+
Sponsorship Activation+
Every seat at the table.
I’ve sat in all of them.
Paid media and sponsorships. Business strategy informed by brand-side and client-side experience.
Owned the boldest moment in college football. A first-of-its-kind ESPN partnership turned every two-point conversion into “Go for Dos.” Two Clio Sports awards, and Dos Equis back to growth.
“When you sign 85% of the checks, you stop rooting for a channel. You root for the result.”
Agency, media, brand. Every seat wanted something. This one doesn’t.
A sprint.
Not a permanent seat.
No angle.
A two to three month sprint. A big deliverable lands every two to four weeks: a comms plan, an investment case, an agency brief, a partnership shortlist. We pick which on day one. Then I leave and you run it.
What that means +
No health insurance. No line on your org chart. No renewal to protect. No equity stake. No messy MSA. No angle. Day 90 looks like day one, except you’re the one running it.
Make the calendar real.
One plan. A real calendar.
One mission, sized to the job: a year for the brand or six weeks for a launch. We name the five things that must happen and put the work on a calendar.
Someone owns every decision.
We agree who decides, who approves, and who does the work. If the CFO needs to sign off three weeks before launch, that deadline goes in the plan.
What’s working.
What’s in the way.
(Taught to me by British special forces instructors at Heineken. I run it on my own life too. Make of that what you will.)
The hard truth.
And the good stuff.
You’ll hear the thing that’s holding everything back. You’ll also hear the strength you have and can’t see. Nobody sees what comes easy to them. Superman didn’t think picking up a car was a big deal. Somebody had to tell him.
Both come with receipts. If I say the deck is good, it’s because it is. If I say I don’t get it, I’ll say it in a way you can hear.
Don’t take my word.
Choose a phrase to read the full quote.
Sound familiar?
Brands that earned their first act+
A great product or one brilliant campaign got you here. It won’t get you to the next level. That takes coordination across disciplines that have never had to coordinate. Everyone agreed on the strategy; nothing is moving. Nobody knows who says yes.
Enterprise clients+
Real budgets, real scrutiny, sharp people who already know the answer. What’s missing is decision rights. Titles get mistaken for authority; meetings end in nods without agreement. I’ve run rooms like yours from the inside. I know which nod actually means “no.”
Teams that just lost a key person+
Parental leave, a resignation, a search running long. I start Monday and hold the line until your hire arrives. Then I hand the seat back clean.
Media, sponsorship and partnership sellers+
You’re pitching a brand-side buyer you’ve never been. I was that buyer for years. I’ll show you how to sell it to me.
Who it isn’t for +
Freshly funded companies that aren’t ready for marketing yet. Anyone who wants a hot-shot creative director. Flash without the work underneath (you do the work, or you let me). Anyone with shiny object syndrome: if the plan changes every week, there isn’t one. Anyone who already has all the answers. Anyone hoping I’ll stay full time.
Hire me if you want this. Don’t hire me if you don’t.
Nothing to protect.
I left corporate life to keep the one part I love (the marketing itself) and drop everything wrapped around it. The org chart. The meetings about meetings.
So I have nothing to protect. No promotion to chase, no renewal to defend. After you pay me, the only thing I want is for you to look amazing.
I don’t want your job.I want you to look amazing at yours.
Tell me what’s stuck. I’ll tell you plainly whether I’m the right person.
frank@ammo-media.com